Why Facebook needs more than a news feed facelift


Mark Zuckerberg is taking Fb again to fundamentals.

Properly, not fairly to its true origins – the platform started life as a web site known as FaceMash, on which individuals may price whether or not college college students have been ‘scorching or not’.

However thefacebook.com was initially a web site to attach with family and friends. Now, Zuckerberg is frightened that “public content material – posts from companies, manufacturers and media – is crowding out the non-public moments that lead us to attach extra with one another”.

Any more, your information feed will characteristic posts from folks, moderately than manufacturers.

:: How is your Fb information feed going to vary?

2017 quiz: Pretend information or actual information?

It is a huge tweak and an even bigger admission: that one thing is flawed with Fb.

Zuckerberg thinks the positioning will take a success in consequence, saying: “I anticipate the time folks spend on Fb and a few measures of engagement will go down.”

It represents Fb’s first try and be proactive in response to the issue of misinformation, pretend information and hyper partisanship on its platform. That is a superb factor. However that is tinkering round the issue, not fixing it, for a few causes.

First, it would not deal with the promoting machine that powers Fb’s revenues. Tinkering with the information feed would not deal with the warped incentives created by the eye financial system that has turned Fb right into a mega-corp.

Secondly, it isn’t clear. It took a very long time to understand the extent of issues, particularly with Russian interference within the US election, as a result of Fb refused to elucidate.

:: Sky Views: Fb’s pretend information threatens democracy

Mark Zuckerberg
Fb founder Mark Zuckerberg is hoping to encourage extra ‘significant’ interactions

Zuckerberg says that because of the adjustments to its information feed, he expects “the time you do spend on Fb shall be extra invaluable”.

How is he judging this? Has Fb already carried out research? Will it share the information?

As ever, we’re left at midnight.

In case you weave these two factors collectively, you additionally realise that Fb’s cash machine shall be protected by the adjustments.

Individuals would possibly spend much less time on the positioning – however that point shall be, as Zuckerberg says, “extra invaluable”.

Meaning invaluable to advertisers, too, who can pay as a lot – or extra – to be a part of the brand new, extra caring and intimate information feed.

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