Spotify drops R Kelly from playlists amid #MuteRKelly backlash

Kelly's hits include I Believe I Can Fly, Bump and Grind, and Ignition

R&B singer R Kelly’s music will not characteristic on Spotify’s curated playlists below the streaming service’s new coverage on hate content material and hateful conduct.

On Thursday, the music app stated it might not promote the I Imagine I Can Fly singer’s songs in its editorial or algorithmic playlists.

It comes following a string of sexual misconduct allegations in opposition to the 51-year-old, who has strongly denied any wrongdoing.

Spotify instructed Billboard: “We’re eradicating R Kelly’s music from all Spotify owned and operated playlists and algorithmic suggestions corresponding to Uncover Weekly.

“His music will nonetheless be obtainable on the service, however Spotify is not going to actively advertise.

“We do not censor content material due to an artist’s or creator’s conduct, however we would like our editorial selections – what we select to programme – to mirror our values.

“When an artist or creator does one thing that’s particularly dangerous or hateful, it might have an effect on the methods we work with or assist that artist or creator.”

Campaigners have called for R Kelly's concerts to be cancelled
Campaigners have known as for R Kelly’s live shows to be cancelled

The transfer comes within the midst of the #MuteRKelly social media marketing campaign, which has known as for R Kelly’s music to cease being performed and his live shows to be cancelled.

Hollywood’s Time’s Up motion has additionally put stress on the singer, demanding “applicable investigations and inquiries into the allegations of R Kelly’s abuse made by girls and their households for greater than twenty years”.

Among the many allegations in opposition to him are claims he stored girls as a part of a “intercourse cult”, which he has additionally denied.

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Jonathan Prince, Spotify’s head of content material and market coverage, instructed Billboard the corporate could select not promote artists that didn’t adhere to its values.

“After we take a look at promotion, we take a look at points round hateful conduct, the place you have got an artist or one other creator who has completed one thing off-platform that’s so significantly out of line with our values, egregious, in a method that it turns into one thing that we do not need to affiliate ourselves with,” he stated.

“So we have determined that in some circumstances, we could select to not work with that artist or their content material in the identical method – to not programme it, to not playlist it, to not do artist advertising and marketing campaigns with that artist.”

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Though R Kelly is the one artist Spotify has acknowledged, different artists may additionally be affected, with it implementing a reporting system for “hate content material” and “hate conduct”.

The coverage defines hate content material as content material that “expressly and principally promotes, advocates, or incites hatred or violence in opposition to a bunch or particular person primarily based on traits, together with, race, faith, gender identification, intercourse, ethnicity, nationality, sexual orientation, veteran standing, or incapacity”.

A spokesperson for R Kelly didn’t instantly reply to information company requests for remark.

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