An advert through which Olympic diver Tom Daley takes a selfie as he enters a swimming pool has been banned.
The UK’s promoting watchdog stated the HTC cellular gadget’s personal directions warn the telephone shouldn’t come into contact with pool water.
Within the advert, which has been promoted on social media since mid-2017, Daley is seen leaping from the very best diving platform at a pool and taking pictures of himself as he jumps.
He’s then seen utilizing the telephone as he climbs out of the pool.
The advert was highlighting the HTC U11’s squeezable sides that are pressed to take a selfie.
The Taiwanese firm stated the gadget’s waterproof score meant it might briefly be underwater as much as a depth of 1m.
HTC claimed that as a result of Daley entered the water together with his toes and held the telephone above his head, the telephone didn’t go any deeper.
An on-screen warning additionally informed viewers to not “do that stunt”.
Nonetheless, the Promoting Requirements Company stated a member of the general public who tried an analogous bounce would unlikely be capable to stop their telephone going beneath 1m.
The ASA additionally stated HTC had already acknowledged “there have been too many variations of water temperature and chemical composition” to have the ability to say the U11 could possibly be utilized in most swimming swimming pools.
Directions for the gadget additionally stated it shouldn’t deliberately be submerged in water and if that occurred accidentally its buttons shouldn’t be pressed instantly after.
Because of these points, the ASA stated the advert exaggerated the telephone’s capabilities in a deceptive method.
HTC has now eliminated the advert from its international accounts.