In line with a brand new report by analysis agency Counterpoint agency, Apple was the one international model to have a smartphone mannequin within the prime 10 best-selling handsets in China in 2017.
The report mentioned that after the value of iPhone 7 sequence decreased, competitiveness of the product was getting evident, particularly iPhone 7 Plus with 128G ROM, value of which was lowered below $900 representing over 16 p.c low cost and compared iPhone 7 Plus carried out higher than iPhone 7, demonstrating that presently in China market value will not be the one concern amongst customers. Apple customers might worth extra on higher specs (E.g. bigger display screen and dual-camera) than additional finances.
In the meantime, native OEMs Huawei, OPPO and VIVO out-paced different gamers within the competitors occupying 7 slots within the prime 10 board and middle-tier fashions monopolized the hot-sale slots in China market with iPhone 7 sequence there being the one exception below premium value sector.
The report identified that, common month-to-month gross sales quantity of all prime 10 fashions has hit 1 million in 2017.
The competitors in China 2017, the most important smartphone market across the globe when it comes to gross sales quantity, has turn out to be more and more fierce with customers’ improve demand lengthened and the general market extra saturated, the agency mentioned.
Counterpoint analyst James Yan mentioned “We have witnessed a troublesome and struggling yr for smartphone OEMs to draw the buying intention amongst Chinese language customers, who, surrounded by a wealthy array of high quality selections, might most likely be the pickiest and most demanding “determination makers” on the earth.”
Regardless of all of the efforts made by smartphone OEMs in new product growth, channel enlargement, and advertising promotion in 2017, China smartphone market ended the yr with weak demand and flat development. Bezel-less merchandise made the massive buzz out there ranging from 2H, but a lot of them didn’t flip its “fame” into actual gross sales as initially anticipated.
HONOR eight Lite made its method into the High 10 for its modern design and mirror-glass physique that favored by younger customers, whereas HONOR Take pleasure in 6X attracted the market with its dual-camera and reasonably priced value (below the Sub 200 value band).
HONOR with its experience in on-line gross sales has established shut cooperation with main e-commerce platforms in China, thus in a position to provide enchanting promotions on a frequent foundation. The power of HONOR in on-line channel can be a key issue for its success in direction of the High 10.