Facebook Marketplace Launched, the competition to Wallapop

facebook marketplace

Facebook launches to compete with Wallapop. The most used social network in the world (already van 2 billion users) has released the Marketplace in Spain, space where citizens can sell and buy second-hand objects. The service has been active for a few months in the U.S., but since Wednesday is also active in Spain and 15 other countries.

The marketplace is a service that is part of the social network and integrates both on the web and in the app of the company created by Mark Zuckerberg. That is: It will be part of the list of services of the Facebook application and Web. To enter the Marketplace you have to touch or click on the icon in the form of a store, and from there, its use is straightforward, very similar to other applications of the sale of articles.

Easy access to Facebook Marketplace

Facebook Marketplace takes into account the geolocation of the user, and its first screen presents photographs of products offered by people who are close to the user. To find a particular object, you must look at the top by keywords. Also, the results can be filtered by location, category or price. You can also explore the products through a series of categories (Electronics, home and garden, clothing and accessories …).

The ads present photographs of the articles, price and description. From there you can contact The advertiser to agree with the purchase. It is the users who define the final price and the modality of payment, being Facebook a mere intermediary between the Advertiser and the interested user.

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At the same time, publishing articles is very simple: in a few steps, from the mobile, you can post second-hand articles for other citizens to find.

The competition

Facebook Marketplace arrives to compete with successful applications like Wallapop, one of the most successful start-ups based in Barcelona, and in fact, its operation is very similar. Wallapop, since its launch in 2013, has revolutionised the way users buy and sell used items, using the mobile both to publish products and to find objects nearby. Its valuation reached 1 billion euros.

Wallapop’s success in several countries has led other companies to replicate the signature model. It is the case of Letgo, also created in Barcelona, but whose target audience is especially that of the United States.

The practice of the sale of articles using apps and Internet has become popular in Spain: half of the Spanish (50.4%) sells things that do not use through these second-hand platforms to get extra money, according to the ‘ online ‘ tracker.


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