UK smartphones sales remained flat annually in Q3 2017, Apple continued to lead: Counterpoint

UK smartphones sales remained flat annually in Q3 2017, Apple continued to lead: Counterpoint

In response to the newest analysis from Counterpoint’s Market Pulse service, Apple continued to steer the smartphone market with simply over 34 p.c share regardless of gross sales declining sequentially. Samsung was the second largest model, barely behind Apple.

UK smartphones sales remained flat annually in Q3 2017

In the meantime, UK smartphones gross sales remained flat yearly in Q3 2017, whereas the general handset market (together with function telephones) declined by eight p.c 12 months on 12 months.

Parv Sharma, Analysis Affiliate at Counterpoint Analysis mentioned, “the Chinese language big Huawei was the third largest model, with constant double-digit market share, leveraging a various portfolio throughout all price-tiers, however nonetheless a long way behind Samsung and Apple that symbolize one thing approaching a digital duopoly.”

“Like we see within the US market, Apple & Samsung collectively management greater than two-thirds of the UK smartphone market in gross sales volumes and greater than 80 p.c in gross sales worth.” Samsung was the second largest model, barely behind Apple, with flat market share YoY. The Chinese language big Huawei was the third largest model, with constant double-digit market share, leveraging a various portfolio throughout all price-tiers, however nonetheless a long way behind Samsung and Apple that symbolize one thing approaching a digital duopoly. Like we see within the US market, Apple & Samsung collectively management greater than two-thirds of the UK smartphone market in gross sales volumes and greater than 80 p.c in gross sales worth,” Sharma.

Counterpoint mentioned that Chinese language distributors Huawei, Alcatel and Motorola seize the subsequent positions within the UK smartphone market and within the premium phase Apple led the smartphone market adopted by Samsung.

On premium smartphone market Analysis Director, Peter Richardson, mentioned, “The UK is likely one of the strongest markets for Apple globally and that is mirrored within the premium phase’s share of the market total. Regardless of Apple being on the tail-end of a product cycle by means of many of the 3Q, the premium phase (>USD 500 wholesale) nonetheless grew each when it comes to quantity and worth, whereas the general market quantity fell. Apple dominated the premium phase and was the primary contributor to total market worth share – particularly because the Common Promoting Worth (ASP) of the newly launched iPhone eight was larger than the iPhone 7’s launch worth. Samsung additionally loved a robust place, accounting for nearly one-third of the premium market quantity through the quarter. Apple and Samsung collectively go away little or no room for different gamers.”

Richardson added, “The Apple iPhone 7 was the bestselling smartphone and contributed to 15 p.c of the overall smartphones offered in Q3 2017. Samsung’s Galaxy S8 and S8 Plus have been second and third. Samsung additionally has a robust vary of all worth bands and it, along with Huawei, offered a robust quantity platform that was resilient to assault most different manufacturers.”

Talking about UK distribution channels, Peter Richardson mentioned, “The UK operators and retailers have developed top-of-the-line multi-channel distribution methods worldwide; few different international locations provide fairly the identical degree of sophistication. Nevertheless, the restricted vary of manufacturers provided in quantity by the primary operators implies that market share is concentrated amongst only a few gamers. We do not see this altering anytime quickly as distribution energy is, if something, is more and more targeted on the primary operators.”

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