In accordance with the most recent analysis from Counterpoint’s Market Monitor service, Samsung continues to steer Vietnam’s smartphone market with a market share of 43 %, whereas Nokia and iTel enter prime 5 rankings in Vietnam inside a yr of launch.
The report stated that the smartphone shipments grew 12 % sequentially however remained flat yearly in Q3 2017, and the general handset market (together with function telephones) elevated by 17 % yr on yr.
Commenting on the findings, Tarun Pathak, Affiliate Director at Counterpoint Analysis stated, “Vietnam is among the key markets for handset manufacturers within the South-East Asia area. Over 30 smartphone gamers are competing in a quickly altering aggressive panorama. The third quarter noticed some dramatic shifts and the growth of recent gamers within the nation. Nokia HMD and iTel, which entered Vietnam in the beginning of the yr, have rapidly escalated to the second and fifth positions within the total handset rankings and fourth and fifth within the smartphone section. These manufacturers captured the share from native manufacturers, whose collective share fell to single digits (eight %) for the primary time ever.”
Oppo is the second largest smartphone model within the nation, capturing 22 % of the market. Virtually 60 % of its gross sales have been pushed by its bestselling mid-segment mannequin A37 and types like Vivo are scaling up quick as they enhance their portfolio and distribution presence, Counterpoint added.
Shobhit Srivastava, Analysis Analyst at Counterpoint Analysis stated, “Vietnam’s smartphone market is pushed by the fast-growing $100-$150 value section which is contributing to nearly third of the shipments. Other than this the premium smartphone section ($400) continues to do nicely in Vietnam, primarily pushed by Samsung and Apple. The success of the premium section is because of a rising development of paying for flagship gadgets on installment schemes at zero curiosity. Samsung led the premium section in Q3 2017 with 43 % market share adopted intently by Apple with 41 % market share.”
Vietnam is among the best-performing nations within the SEA area for Apple. It’s scaling each its offline and on-line presence within the nation the place it at present has 15 Apple approved shops. Nonetheless, grey market gross sales of iPhones proceed to be an enormous problem for the corporate to sort out.