HTC to revamp its smartphone strategy in 2018 to gain back the market share

HTC to revamp its smartphone strategy in 2018 to gain back the market share

If some reviews are to be believed, HTC is planning to make some important adjustments in its smartphone enterprise. As per digitimes.com, the Taiwanese tech large is predicted to place emphasis on its R&D and advertising and marketing efforts for restricted smartphone launches within the coming yr. The change within the smartphone enterprise technique is deliberate to make a comeback within the recreation of flagship Android handsets which is basically misplaced to rivals like Samsung, LG, and new firms.

HTC to revamp its strategy in 2018 to gain back the market share

As soon as a frontrunner in Android smartphone section, HTC is now struggling to promote its smartphones within the international market. Though HTC’s handsets have all of the bells and whistles of being flagship handsets, they’ve largely did not make a mark towards Samsung, Apple, different huge names and new Chinese language firms.

As per trade sources, HTC is planning to deal with mid-tier section within the upcoming yr and is predicted to launch a lighter and inexpensive variant of its flagship handset- HTC U11+ in January 2018. The smartphone is predicted to be referred to as Ocean Concord and is predicted to sport a 5.99-inch show with 18:9 facet ratio. This can make HTC Concord to be the corporate’s first handset with an edge-to-edge display.

HTC to revamp its strategy in 2018 to gain back the market share

Apart from, HTC may also launch the 2018 flagship mannequin, probably the HTC U12 to realize again its misplaced market share. HTC’s subsequent flagship will rival Samsung Galaxy S9, LG G7, OnePlus 6 and different high-end smartphones that the world is anticipating to see in 2018.

Yearly we just about hear the identical factor about HTC: the corporate goes to place out much less gadgets, specializing in its high-end and upper-midrange fashions. As 2018 is extremely shut now, we as soon as once more bought the very same prediction, this time from unnamed “trade sources” in Taiwan.

HTC will allegedly launch a rehashed model of the U11+ in January, with mid-range specs. This sounds very very similar to the gadget codenamed Ocean Concord, which is predicted to come back with the Snapdragon 652 on the helm, 4GB of RAM, 64GB of storage, and a 5.99″ 18:9 touchscreen.

After that, the subsequent flagship, prone to be referred to as U12, will drop – although no timeline is given for this. The handset will apparently be powered by the Snapdragon 845, and will have a twin rear digicam setup and maybe even a 4K show of some type.

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